Americans have been taught that the world outside the U.S. is frightening and unsafe. In fact, Americans are notorious for their many fears about traveling abroad. Getting lost, language barriers, facing the unknown… wild animals, and even wilder strangers.
A trip to Iceland solves all of that. Iceland is ranked the safest country in the world. This campaign pinpoints specific fears Americans have about traveling and assures them that in Iceland, those worries disappear.