I Still Want MTV!
August 1, 2021 marked MTV's 40th birthday. It was a big one. MTV has revolutionized so much of music, reality TV, video, activism, awards... How do you celebrate the company that's done it all?
Our solve is simple: we threw MTV a giant, month-long birthday party! 'I Still Want MTV' is an integrated campaign plastering every corner of New York, the founding home of MTV. Our tagline, a modern update of the legendary 'I Want My MTV', captures MTV's unfailing cultural power, adaptability, and immense fan loyalty over the decades and into the future.
Through every era, MTV has always delivered. And it always will.
Every weekend of August, a new explosive stunt for our fans.
Hijacking with humor and nostalgia.